New tech tools let restaurants know if potential business is around the corner Restaurant promotion is going high-tech. Franchise restaurants have long tried to drum up business on the local level with newspaper ads and with mass mailings of coupons and other promotional offers. But now franchisers have a host of new ways to drive [...]

Affluent, Educated and Metro Consumers Have Adopted a Couponing Lifestyle MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–U.S. adults wearing designer duds and diamond studs are on the vanguard of savvy spending, using coupons to fatten their wallets and save big. “The advent of digital savings tools coupled with a challenging economy has taken couponing mainstream. All sorts of [...]

Text messaging and email are quickly emerging as ways to obtain coupons in the US, with 8.6 million (8%) of the country’s households currently using one or both of these methods to receive money-saving offers, according to (pdf) an analysis from Scarborough Research that explores and ranks the ways households obtain coupons. The study, which [...]

During 2009, the growth rate of digital coupons outpaced the typical annual growth rate of free standing insert (FSI) coupons by a factor of more than 10-1, according to Coupons.com.

Are die-hard paper coupon clippers finally ready to embrace technology and change their ways? According to a study by Yankee Group, the answer looks like a resounding, “Yes.” The study found that the number of mobile coupon users in North America is set to increase more than tenfold in 2010, followed by triple-digit increases in [...]