Using text messages to engage the fans that are at your sporting event is a great way to keep them involved and, if used properly, can help increase concession and ticket sales.

Using text messages to engage the fans that are at your sporting event is a great way to keep them involved and, if used properly, can help increase concession and ticket sales. Let’s use baseball as an example. If you seem to have people leaving early from your games, you can keep them in their [...]

The Newport Beach Film Festival used text messaging to help drive their mobile marketing initiative.  By combining texting with embedded links, they were able to drive people to a mobile enabled website that gave them 24/7 access to the film schedule. Case study – Newport Beach Film Festival – Mobile Marketer – Case studies. This [...]

  InsightExpress, a mobile research firm, has come out with some great data on the text message marketing industry, specifically addressing text message coupons and mobile coupons and their usage in the retail market.  It shows that unlike traditional stereotypes, men are more apt to use their mobile device to research products, but more importantly, [...]

Amusement park company Cedar Fair is using texting in a great way.  Not only are they using text messages to provide discounts and promotions, they are using it to engage their customers in between visits to the park and help build a better relationship with their visitors. Cedar Fair uses SMS to drive sales – [...]