Maybe you have seen QR codes before but never activated one, maybe you have never seen one, or maybe you are in advertising and you think they are already passé. In the advertising world, we are all myopic. Because QR codes are becoming more and more a part of our conversation, we forget that [...]

Toys R Us has enhanced its mobile initiatives for the holiday season by letting consumers redeem coupons via scanned bar codes at the point of sale. The bar code scanning technology has been adopted in Toys “R” Us and Babies “R” Us stores across the country. The retailer has also launched it “R” mobile messaging [...]

Except from the article: Fort Thunder Harley-Davidson and Central Texas Harley-Davidson wanted to create an integrated mobile marketing strategy to expand the brand of Harley-Davidson to a new demographic, maintain conversations with loyal consumers and create hyper awareness of the specials and events involved at each dealership. Through the use of mobile marketing with SMS, [...]

MMS and SMS are becoming the technologies of choice for retailers and major brands that are seeking effective ways to connect with their consumers on mobile in a timely, relevant, personalized and unobtrusive way. By leveraging MMS and SMS, brands can reach nearly 95 percent of mobile phone subscribers on both smartphones and non-smartphones alike. [...]

Aggregator and mobile transaction network mBlox Inc.’s consumer research revealed almost 90 percent of consumers prefer multichannel options for interacting with businesses, with SMS topping the list. The survey shows that businesses should include SMS and other communication methods to reach consumers in regards to appointment reminders, payment reminders and coupons to improve customer loyalty [...]