Archive for December, 2010

Canadian broadcaster Global TV launches interactive smartphone-to-TV contest

December 15, 2010

Canadian broadcaster Global Television is interacting directly with viewers via smartphones and enabling mobile commerce through an on-screen mobile bar code campaign.

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Posted in 2D bar codes, Android, Android Market, App Store, Apple, Featured, Global Television, Global TV, Google, iPhone, iTunes, Mark Binns, Marketing, Media, mobile, mobile bar codes, mobile commerce, Mobile Identity Systems, mobile marketing, Mobile Marketing - General, Mobio, News Hour Final, QR codes Comments Off

American Red Cross runs $25-per-text holiday mobile giving initiative

December 7, 2010

The American Red Cross is upping the ante on its mobile giving initiatives this holiday season, letting donors text to donate $25 at a time to support the nonprofit organization.

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Posted in American Red Cross, CTIA, Featured, Joshua Kittner, Messaging, mGive, mobile, mobile commerce, mobile giving, mobile marketing, Mobile Marketing - General, Mobile Text Message (SMS) Marketing, Nonprofits, Red Cross, SMS, SMS donations, text donations, text messaging, The Wireless Association Comments Off

Salvation Army expands mobile giving initiatives to more regions

December 3, 2010

The Salvation Army DFW Metroplex Command is the latest chapter of the nonprofit organization to run a Mobile Bell Ringer campaign.

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Posted in Featured, Messaging, mGive, mobile, mobile commerce, mobile giving, mobile marketing, Mobile Marketing - General, Mobile Text Message (SMS) Marketing, Nonprofits, Patrick Patey, Salvation Army, Salvation Army DFW Metroplex Command Comments Off