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Archive for December 2010

Canadian broadcaster Global TV launches interactive smartphone-to-TV contest

Canadian broadcaster Global Television is interacting directly with viewers via smartphones and enabling mobile commerce through an on-screen mobile bar code campaign.

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American Red Cross runs $25-per-text holiday mobile giving initiative

The American Red Cross is upping the ante on its mobile giving initiatives this holiday season, letting donors text to donate $25 at a time to support the nonprofit organization.

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Salvation Army expands mobile giving initiatives to more regions

The Salvation Army DFW Metroplex Command is the latest chapter of the nonprofit organization to run a Mobile Bell Ringer campaign.

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