Archive for February, 2011

SMS increases effectiveness of traditional media: Mobile Marketing Day panel – Mobile Commerce Daily – Messaging

February 23, 2011

SMS can work with every form of traditional media there is and make it interactive, actionable and trackable, according to a panel at Mobile Marketing Day. The conference was cohosted by the Direct Marketing Association, Mobile Marketer and Mobile Commerce Daily. The panel was moderated by Matthew Valleskey, director of marketing for mobile services at [...]

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