Mister Landscaper has incorporated QR codes and an SMS call to action on the packages of its Micro Sprinkler Beginner’s Kits in 1,000 Lowe’s across the country to add value to the in-store experience by using mobile for customer service.

The Home Depot has rolled out a nationwide mobile bar code program to influence purchase intent in-store and drive consumers to its locations via digitally-enhanced direct mail pieces and print ads.

Lionsgate is partnering with Groupon to promote its new feature film “The Lincoln Lawyer” across the daily deals company’s Web and mobile channels.

Nonprofit organizations such as the American Red Cross and the Salvation Army, wireless carriers and a range of celebrities have stepped up to issue mobile calls-to-action to raise funds to support victims of the tragedy in Japan.

Nonprofit organizations such as the American Red Cross and the Salvation Army, wireless carriers and a range of celebrities have stepped up to issue mobile calls-to-action to raise funds to support victims of the tragedy in Japan.