Restaurant chain Olive Garden is dipping its toes in mobile via a new campaign that promotes the company’s never-ending pasta bowl and encourages consumers to try it at any of its locations.

Register for this free webinar Oct. 27 at 2 – 3 p.m. ET on what retailers can learn from the automotive sector’s use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.

Timberland is partnering with Lucky magazine to promote its fall collection via style booklets that feature QR codes and help deepen the brand experience.

Timberland is partnering with Lucky magazine to promote its fall collection via style booklets that feature QR codes and help deepen the brand experience.

The campaign to elect Barry Hinckley a Senator for Rhode Island is using mobile payments to collect contributions at events and has raised several thousand dollars so far.