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Archive for May 2012

How to leverage mobile to combat showrooming

MotoX $299 on Republic Wireless Unlimited 3G Plans By Staff reports May 31, 2012 Please click here to sign up for Mobile Commerce Daily How to leverage mobile to combat showroomingWhile the growth in smartphone penetration has made it easier for shoppers to compare prices among competing […]

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Burberry spreads mobile reach via TV Guide app

MotoX $299 on Republic Wireless Unlimited 3G Plans By Staff reports May 31, 2012 Burberry ad 80pc affluent spenders now on lower-income end: report To reach the now-powerful group of affluent consumers on the lower-income end of the spectrum, marketers may want to become more accessible via […]

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Jim Beam ramps up summer promotion with SMS

MotoX $299 on Republic Wireless Unlimited 3G Plans By Lauren Johnson May 31, 2012 Jim Beam is pushing into mobile Bourbon brand Jim Beam is building on its partnership with nonprofit Operation Homefront on a summer marketing campaign to drive sweepstakes entries and charity donations via SMS. […]

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Coca-Cola affirms mobile strategy with interactive QR code push

MotoX $299 on Republic Wireless Unlimited 3G Plans By Rimma Kats May 31, 2012 Coca-Cola taps QR codes to drive consumer engagement Beverage giant Coca-Cola is placing QR codes on its packaging to further connect with new and existing customers on a much deeper level. The company […]

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New Balance’s Brine takes a swing at mobile with lacrosse game

MotoX $299 on Republic Wireless Unlimited 3G Plans By Chantal Tode May 31, 2012 The Brine mobile game New Balance brand Brine has introduced a new mobile lacrosse game designed to engage its audience and build loyalty by letting users unlock real gear to improve their scores. […]

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