By Chantal Tode June 29, 2012 As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships. Earlier this year, Walmart acquired mobile app developer Small Society, reflecting the retailers desire to control as much of the mobile app experience as possible. [...]
By Chantal Tode June 29, 2012 New Apple patents cover touch screen functionality In the ongoing patent wars between many of the major mobile players, Apple gained ground this week by scoring an injunction against Samsung in the United States and winning a handful of patents, including two that pertain to touch screen displays. Apple [...]
By Lauren Johnson June 29, 2012 The Crabs and Penguins app Coca-Cola has rolled out a branded mobile gaming application that targets teens and young adults and lets them engage with the beverage giant on a deeper level. The Crabsand Penguin game, which was developed by Coca-Colas Content Factory in conjunction with Ember Lab, is [...]
A&W quick-service restaurants drove a 20 percent in revenue this spring via a mobile coupon campaign that offered recipients a free burger. Credit: RSSMix.com Mix ID 2807218
By Staff reports June 29, 2012 Fontainebleau pool Cartier, Ferragamo ramp up global marketing through New York Times China Brands including Cartier, Salvatore Ferragamo and Bloomingdale’s are stepping up their marketing through advertisements on The New York Times China, a new site that was launched yesterday.Click here to read the entire story on Luxury Daily [...]
