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Archive for June 2012

Are agencies being cut out of mobile marketing plans?

MotoX $299 on Republic Wireless Unlimited 3G Plans By Chantal Tode June 29, 2012 As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships. Earlier this year, Walmart acquired mobile app developer Small […]

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Apple gains ground on legal front with patent win, Samsung injunction

MotoX $299 on Republic Wireless Unlimited 3G Plans By Chantal Tode June 29, 2012 New Apple patents cover touch screen functionality In the ongoing patent wars between many of the major mobile players, Apple gained ground this week by scoring an injunction against Samsung in the United […]

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Coca-Cola drives brand awareness via mobile gaming initiative

MotoX $299 on Republic Wireless Unlimited 3G Plans By Lauren Johnson June 29, 2012 The Crabs and Penguins app Coca-Cola has rolled out a branded mobile gaming application that targets teens and young adults and lets them engage with the beverage giant on a deeper level. The […]

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A&W burger chain drives 20pc increase in revenue with mobile coupons

MotoX $299 on Republic Wireless Unlimited 3G PlansA&W quick-service restaurants drove a 20 percent in revenue this spring via a mobile coupon campaign that offered recipients a free burger. Credit: RSSMix.com Mix ID 2807218

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Fontainebleau uses QR codes, Instagram to boost pool party interaction

MotoX $299 on Republic Wireless Unlimited 3G Plans By Staff reports June 29, 2012 Fontainebleau pool Cartier, Ferragamo ramp up global marketing through New York Times China Brands including Cartier, Salvatore Ferragamo and Bloomingdale’s are stepping up their marketing through advertisements on The New York Times China, […]

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