Our friends over at Hipcricket published an interesting survey recently that looked at the interest and participation consumers have for mobile advertising. The survey found that 46 percent of smartphone owners have viewed a mobile ad, and 64 percent have completed at least one purchase as a result of mobile advertising.  However, a surprisingly high 74 [...]

By Staff reports July 31, 2012 William Raveis app Luxury Daily today – William Raveis tries for brand building via mobile apps; Brian Atwood unleashes sex-fueled multichannel campaign to bolster brand image. Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/p-dtIbOSw2k/13424.html

July 31, 2012 R.J. Talyor is director of mobile product marketing at ExactTarget By R. J. Talyor We have all been there. It is that moment while you are out to dinner and you realize that you forgot your phone at home. How many calls will I miss? Text messages? Emails? How am I going [...]

By Rimma Kats July 31, 2012 Gilt Groupe wants to enhance its mobile checkout Marketers need to understand that mobile is no longer a nice-to-have and, while companies such as Gilt Groupe and Disney are seeing success thanks to their mobile-first approach, a majority of companies have yet to adopt the same mentality and are [...]

By Lauren Johnson July 31, 2012 The Chicago Tribune iPad app New research from Frank N. Magid Associates Inc. finds thatalmost half of tablet owners have clicked on an ad in the past 30 days, showing the opportunities available to marketers across multiple mobile screens. Magids The Accelerating Mobile Landscape study looked at how consumers [...]