Archive for July, 2012

Apple bets consumers would rather swipe than tap in mobile payments

July 31, 2012

By Staff reports July 31, 2012 Please click here to sign up for Mobile Commerce Daily Apple bets consumers would rather swipe than tap in mobile paymentsApple has acquired mobile security firm AuthenTec for $355 million, which could be the first step in a mobile payments solution where the final step would have users swiping [...]

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Travel industry increased spend 200pc year-over-year: Millennial Media

July 31, 2012

By Rimma Kats July 31, 2012 Expedia’s mobile site The travel industry is constantly growing and marketers are increasingly implementing various mediums, including mobile advertising as a way to drive consumer engagement and brand awareness, according to new research by Millennial Media. Millennials July Smart report focuses specifically on the travel industry and how marketers [...]

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Olympics network problems point to issues, opportunities as mobile, social use skyrockets

July 31, 2012

By Chantal Tode July 31, 2012 High volume of tweets contributes to network problems Mobile users love of tweeting during live events has become a problem for wireless carriers trying to meet network coverage demands as use swells during events such as the Olympic Games. However, the high volume of mobile communications also points to [...]

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CiCi’s Pizza enlists QR codes to drive engagement with racing fans

July 31, 2012

CiCi’s Pizza is partnering with the Coca-Cola Racing Family to provide customers access to exclusive team content via QR codes appearing on a limited-edition cup. Hat Tip To: RSSMix.com Mix ID 2807218

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San Diego Zoo sees success with mobile app

July 30, 2012

By Rimma Kats July 30, 2012 The San Diego Zoo launched its mobile application in December and, to date, it has seen more than 65,000 downloads. The San Diego Zoo partnered with Mobile Roadie on the mobile initiative. Via the app, users can plan their trip, as well as purchase tickets. The San Diego Zoo [...]

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