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Archive for August 2012

Analytics are critical to mobile advertising’s future

MotoX $299 on Republic Wireless Unlimited 3G Plans By Rimma Kats August 31, 2012 The Tyson mobile ads The mobile industry is getting to a point where marketers are looking past the initial click-through and diving deeper into user engagement. Industry experts believe that analytics are the […]

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Swarovski expands on-the-go offerings via mobile-exclusive Elements magazine

MotoX $299 on Republic Wireless Unlimited 3G Plans By Staff reports August 31, 2012 Swarovski Elements Magazine Saks calls attention to revamped shoe floor via all-encompassing digital efforts High-end retail chain Saks Fifth Avenue is getting all eyes on its newly-revamped shoe department through email, digital, social […]

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Budweiser pushes mobile streaming for inaugural music festival

MotoX $299 on Republic Wireless Unlimited 3G Plans By Lauren Johnson August 31, 2012 Budweiser is wagering on mobile as a primary medium for consumers to stay connected to their favorite musicians during the brands first Made in America music festival. Budweiser has partnered with Pandora and […]

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Macy’s relies on SMS to drive Labor Day sales

MotoX $299 on Republic Wireless Unlimited 3G PlansMacy’s is encouraging consumers to shop the latest trends and products during its Labor Day sale through a new SMS initiative. Via: RSSMix.com Mix ID 2807218

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Pandora’s mobile monetization strategy is working

MotoX $299 on Republic Wireless Unlimited 3G Plans By Chantal Tode August 31, 2012 McDonald’s recent Pandora mobile ad Pandora is proving to be one of the early success stories when it comes to monetizing mobile via advertising, with the company reporting that its mobile revenue in […]

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