By Rimma Kats August 31, 2012 The Tyson mobile ads The mobile industry is getting to a point where marketers are looking past the initial click-through and diving deeper into user engagement. Industry experts believe that analytics are the key ingredients needed in a successful mobile marketing effort. The more data and analytics marketers have [...]
By Staff reports August 31, 2012 Swarovski Elements Magazine Saks calls attention to revamped shoe floor via all-encompassing digital efforts High-end retail chain Saks Fifth Avenue is getting all eyes on its newly-revamped shoe department through email, digital, social and mobile efforts, likely to encourage foot traffic while stirring up a conversation online.Click here to [...]
By Lauren Johnson August 31, 2012 Budweiser is wagering on mobile as a primary medium for consumers to stay connected to their favorite musicians during the brands first Made in America music festival. Budweiser has partnered with Pandora and YouTube to let fans watch and listen to the event. The Budweiser Made in America festival [...]
Macy’s is encouraging consumers to shop the latest trends and products during its Labor Day sale through a new SMS initiative. Via: RSSMix.com Mix ID 2807218
By Chantal Tode August 31, 2012 McDonald’s recent Pandora mobile ad Pandora is proving to be one of the early success stories when it comes to monetizing mobile via advertising, with the company reporting that its mobile revenue in the second quarter was up 86 percent from a year ago. With such big brands as [...]
