By Lauren Johnson September 28, 2012 James Madison University is ramping up its mobile marketing efforts to better connect with students and sports fans during football games. James Madison University uses multiple digital assets to connect with fans, including SMS, applications and social media. The university is working with Phizzle on this initiative. It allows [...]

By Staff reports September 28, 2012 Tiffany banner ads Mercedes marketing pushes it to top of customer perception: study German automaker Mercedes-Benz has pulled ahead of competitors including BMW and Audi in terms of brand perception from Aug. 1-Sept. 7, according to a study by YouGov BrandIndex. Click here to read the entire story on [...]

By Chantal Tode September 28, 2012 Tablet users are more valuable than PC users Tablet users are proving to be more engaged and more valuable consumers for advertisers to reach compared with PC users, according to a new report from IgnitionOne. The Q3 2012 Online Advertising Report found that tablet users spend 30 percent more [...]

By Staff reports September 28, 2012 Please click here to sign up for Mobile Commerce Daily Sephora sees 87K Passbook downloads a week after release Sephora has been strengthening its position in mobile commerce over the past year and has expanded its reach even more by implementing Apples new Passbook to drive in-store foot traffic. [...]

By Lauren Johnson September 28, 2012 Mobile fuel Red Bull is targeting its core demographic of college-aged consumers with an initiative that aims to increase brand awareness through an interactive mobile game. The Red Bull mobile game is part of a campaign that also includes a Web component to let users play a game that [...]