By Staff reports October 31, 2012 Please click here to sign up for Mobile Commerce DailyWalmart exec: Augmented reality provides unique social interactionsWhile augmented reality provides an opportunity to create a unique and entertaining engagement experiences for customers, few marketers are leveraging it in any significant way. One exception is Walmart, which has run two [...]
By Staff reports October 31, 2012 McLaren P1 augmented reality app Luxury retailers transform Twitter to post-storm customer care hub Retailers such as Bergdorf Goodman, Barneys New York, Bloomingdale’s and Saks Fifth Avenue are using their Twitter handles to share customer service news, store closure updates, ecommerce promotions and good wishes in response to Tropical [...]
Building on the success of a QR code pilot program introduced last year, Enterprise is placing mobile bar codes on nearly one million vehicles by the end of December, giving renters access to a new mobile-optimized site with information about local attractions, as well as their vehicle. By: RSSMix.com Mix ID 2807218
By Lauren Johnson October 31, 2012 Location, location, location Pointing to an uptick in consumers using their devices GPS to receive relevant and local marketing, location-based services are expected to generate $4.4 billion in revenue by 2012, according to a new study from Visiongain. Visiongains Location Based Services 2012-2017: Monetising Opportunities and Challenges report looked [...]
By Staff reports October 31, 2012 News and notes of the day Apples head of iOS software to depart in company reorganization Apple announced a series of executive management changes this week, including that Scott Forstall, head of its iOS software division, will leave the company next year. Mr. Forstall will serve as an advisor [...]
