While the growth in mobile shopping was one of the big stories of 2012, continued success is likely to be driven as much by how retailers leverage emerging technologies to enhance the omnichannel shopping experience as by higher smartphone penetration levels. Source: RSSMix.com Mix ID 2807218

By Lauren Johnson December 31, 2012 As a result of increased holiday spending, the cost to acquire a loyal mobile application user increased in November, according to a new report from Fiksu. Fiksus November indexes looks at the average cost in acquiring a loyal user based on actions from the companys platform. Additionally, Fiksus indexes [...]

By Rimma Kats December 31, 2012 Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. There is no doubt Starbucks is a leader [...]

December 31, 2012 Tammy Chung is assistant brand strategist at Anthem Worldwide By Tammy Chung Needless to say, our lives have become more technologically enhanced. While one might be hard-pressed to find someone who does not appreciate the ease of connectivity, it is clear that many of us still value and desire tangible experiences. We [...]

By Staff reports December 31, 2012 Nordstrom iPad app Cartier is 2012 Luxury Marketer of the Year Cartier is Luxury Daily’s 2012 Luxury Marketer of the Year for the use of long-term, multichannel campaigns that keep up its mystique in the eyes of truly affluent consumers and lure those who aspire to be part of [...]