Almost half of consumers surveyed in a new report from InMobi said that mobile impacted an in-store purchase, showing the key role that the medium plays in influencing consumers to shop.
Almost half of consumers surveyed in a new report from InMobi said that mobile impacted an in-store purchase, showing the key role that the medium plays in influencing consumers to shop.
Foursquare is continuing to make a name for itself in local search with a new mobile application update that lets consumers find businesses on a more granular level.
Kenneth Cole, Timberland, Exhale Spa and Alex and Ani are a few retailers that are participating in a new pilot program that rewards consumers for downloading a mobile shopping application.
Gap is getting the word out about a time-sensitive, in-store promotion via a mobile advertising campaign.
Capital Insurance Group has rolled out a new mobile application that aims to help consumers quickly file claims.