Author Archive

Mobile influences 45pc of in-store purchases: report

May 24, 2013

Almost half of consumers surveyed in a new report from InMobi said that mobile impacted an in-store purchase, showing the key role that the medium plays in influencing consumers to shop.

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Posted in Featured, InMobi, Marketers, mobile, mobile commerce, mobile marketing, Shrikant Latkar No Comments »

Foursquare plunges further into local search with app update

May 24, 2013

Foursquare is continuing to make a name for itself in local search with a new mobile application update that lets consumers find businesses on a more granular level.

Posted in Applications, Data Pop, Featured, Henry Cipolla, Jason Lehmbeck, Localytics, Marketers, mobile, mobile commerce, mobile marketing No Comments »

Timberland, Kenneth Cole, Alex and Ani dole out targeted, in-store mobile offers

May 23, 2013

Kenneth Cole, Timberland, Exhale Spa and Alex and Ani are a few retailers that are participating in a new pilot program that rewards consumers for downloading a mobile shopping application.

Posted in Applications, Featured, Marketers, mobile, mobile commerce, mobile marketing, Rob Murphy, Swirl No Comments »

Gap gears up for summer with time-sensitive mobile advertising campaign

May 23, 2013

Gap is getting the word out about a time-sensitive, in-store promotion via a mobile advertising campaign.

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Posted in Apparel and accessories, Featured, Fiddlefly, Gap, Mike Dimarco, mobile, mobile commerce, mobile marketing No Comments »

Capital Insurance Group streamlines claims process via mobile

May 22, 2013

Capital Insurance Group has rolled out a new mobile application that aims to help consumers quickly file claims.

Posted in Applications, Capital Insurance Group, Featured, Marketers, mobile, mobile commerce, mobile marketing, Sandie Borthwick No Comments »