Mobile Marketer today – How to break into mobile native advertising; Heineken incentivizes app usage via augmented reality, contests.

Luxury Daily today – Brian Atwood engages fans via month-long Instagram campaign; Luxury goods revenues to grow 50pc faster than global GDP: Bain.

Mobile Marketer today – Google beats Apple to market with music streaming as iTunes looks outdated; Coca-Cola places mobile at core of digital summer marketing.

Luxury Daily today – What are luxury marketers missing on mobile Web?; Versace eyes millennials with Versus Web launch.

Mobile Marketer today – Facebook’s play to own the mobile homepage fails, like others before; Metrics give apps a leg-up over mobile Web.