SMS/text message marketing is a booming industry. Restaurants are dramatically increasing their usage of text messages to deliver a very targeted, time sensitive message directly to the pockets of their patrons. In addition to general, timed messages, restaurants can deliver an instant message to their clients to help boost business on a slow day.
Text messages have a 90% read rate and a 25% response rate. With text message coupons, your promotional message is in their hands at all times, increasing the chances of them patronizing your establishment.