Excerpts from a case study for the Chicago Blackhawks and how they used text message marketing to engage their audience.
Name and city and state of marketer
Chicago Blackhawks, Chicago
10/1/08 – Present
Common short code and keywords used
Shortcode: 242957 (BHAWKS); Keyword: HAWKS
The objective was to develop a mobile presence that will connect the fans and team in a meaningful and impactful way.
Loyal Blackhawks fans
Call to action
Text HAWKS to BHAWKS (242957) to sign up and receive real time game alerts, VIP discounted ticket offers and more! Msg&data rates may apply. Text STOP to quit.
In addition to using the basic alert call-to-action, the team developed two substantial text-2-win promotions that leveraged high perceived value prizes (Blackhawks Winter Classic VIP Experience, Blackhawks Playoff Ticket Text-2-Win) to help drive the database sign-ups.
We were able to get 30,000-plus subscribers in just over 12 months.
The Blackhawks continue to deliver relevant and timely offers and information to current subscribers as well as continue to find unique and compelling ways to grow the Blackhawks mobile database.
Blackhawks fans are extremely passionate and are looking for as many ways to stay connected with their team as possible.