Name and city and state of marketer:
National Hockey League’s Washington Capitals
Caps Mobile Fantasy Challenge
The objective of the Fantasy Challenge is to select one Capital forward and one Capital defenseman for each Capital game and accumulate the most points according to the scoring system to win Caps prizes.
Tech-savvy sports fans
Overall just engage the fan more, have them pay attention to the team more often and tune in to our radio and television broadcasts to track their selected players.
Call to action:
Promoted via Web ads, TV and radio reads and commercials and in-game ads, consumers are asked to text the keyword FANTASY to 43803.
After each game participants receive a text message with their score and rank.
The Capitals are able to schedule a single message to go to all participants-but by using tokens, the personalized score information is what gets delivered.
So far, 2392 fans have signed up to play the Fantasy Text Challenge. The game has generated more than 145,000 MT messages to date.
Additionally, we are considering developing an integrated game that encompasses mobile and online, WAP and even an application.
Quote from client:
“We are always looking to engage the fan and raise affinity to higher levels and this helps us achieve this,” said Michael Chan, senior marketing manager at the Washington Capitals
Pocket-Promo Note: We can help your sports team, no matter the size, build fan awareness and engagement, or help you develop distribution lists to keep your team connected. Contact us today for a free trial!