Apps

5 factors to consider when building an app

Posted by a MCD columnist on April 25, 2013 at 11:00 pm

Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.

Merits of the rewards-based advertising model

Posted by a MCD columnist on April 17, 2013 at 11:00 pm

Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising makes us think of our insecurities rather than celebrating what makes us special.

Cutting through the noise in today’s saturated app market

Posted by a MCD columnist on April 11, 2013 at 11:00 pm

With more than 1.5 million applications in the Apple and Android app stores, the mobile app market has become an overwhelming space for those who want to develop and market new apps.

Biology and the Off-Balance Sheet Showroom

Posted by a MCD columnist on March 17, 2013 at 11:00 pm

Biology and the “Off-Balance Sheet Showroom:” these two topics may seem entirely unrelated, but actually there is a close parallel in the mobile marketing market segment.