Business to Business

90pc of clients ask for location-based ads: IAB MIXX panel

Posted by on October 6, 2011 at 9:00 am

NEW YORK – An executive at the IAB MIXX Conference and Expo said that 90 percent of his company’s clients now request location-based advertising in their campaigns.

Danish political parties drive engagement via real-time voting

Posted by on October 4, 2011 at 1:30 am

Market research company TNS Gallup Denmark teamed with mobile marketing platform Lumi Mobile to use a real-time polling application to capture results of a recent Danish national election.

Pacific Gas and Electric Co. simplifies mobile payments via apps, SMS

Posted by on September 29, 2011 at 1:00 am

California utility service provider Pacific Gas and Electric Co. is developing a rounded mobile strategy to simplify bills via mobile applications and SMS.

15pc of Black Friday searches will be done on mobile: Google

Posted by on September 6, 2011 at 1:15 am

With holiday shopping just around the corner, new findings from Google’s AdMob predict that 15 percent of Black Friday Web searches will be done on mobile devices.

Nokia, Jiepang team up for social check-in initiative

Posted by on August 26, 2011 at 1:45 am

Handset manufacturer Nokia has partnered with location-based application Jiepang to reward Chinese consumers for checking in on their NFC-enabled smartphones.

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