commerce

Smashbox drives sales via mobile bar codes

Posted by on October 11, 2011 at 1:00 am

Cosmetics brand Smashbox is using mobile bar codes on products to educate consumers about its makeup.

Barnes-Jewish Hospital tracks appointments via SMS

Posted by on October 11, 2011 at 12:45 am

Barnes-Jewish Hospital has rolled out an SMS program that helps patients manage their appointments.

Adidas drives shoe sales via mobile video

Posted by on October 4, 2011 at 1:45 am

Sportswear brand adidas is targeting high school athletes with a mobile video campaign that aims to sell the new adiZero Rose 2 line of shoes.

Location a place for loyalty retention: Placecast exec

Posted by on September 28, 2011 at 1:15 am

NEW YORK – Location is a crucial part of accurately targeting a mobile consumer and it can also be used to push out mobile rewards.

Location a place for loyalty retention: Placecast exec

Posted by on September 28, 2011 at 1:15 am

NEW YORK – Location is a crucial part of accurately targeting a mobile consumer and it can also be used to push out mobile rewards.

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