With smartphone owners using their device both before and during physical retail shopping trips, mobile can be used to get customers to the store and help keep them there, according to a new report from Google.
The elephant in the room at the Galaxy S4 smartphone launch in New York was Android. Not one word about the Google-owned operating system. Is all well in Camelot?
A new case study from adidas, iProspect and Google found that one in five consumers who clicked on a store locator on the brand’s mobile site went to an in-store location, showing how marketers need to move beyond conversions to gauge the effectiveness of mobile.
With consumers using multiple devices to aid in the shopping process, this holiday season had a direct correlation to the amount that users spent, according to a new study from Google and Nielsen.
Technologies such as Google Wallet and Apple’s Passbook are replacing traditional forms of payment. With consumers increasingly becoming more comfortable making purchases both big and small, there is no doubt the mobile wallet will make an even greater splash this year.
