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Archive for the Google Category

Mobile search drives in-store traffic and accelerates buying intent

NEW YORK – Mobile search and mobile SEO push publishers, brands and retailers into the forefront, bring consumers into stores and boost sales, according to executives at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference on Wednesday.

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Google Wallet makes gains against PayPal in mcommerce checkout

After integrating Google Wallet Instant Buy into their mobile sites or applications, Rue La La, Newegg and Fancy all saw an increase in conversion rates from standard mobile checkout.

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88pc of millennials to use mobile for holiday shopping: Google

Millennials will be a big driver of online and mobile shopping this holiday season, with 88 percent of all millennial smartphone owners planning to use their devices for holiday shopping this year compared to 76 percent of all smartphone owners, according to a new report from Google.

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Big five mobile wallet providers have broader reach than banks: Javelin

Apple, Google, Amazon, Facebook and PayPal/eBay are threatening to disrupt the payments ecosystem by replacing traditional banks with mobile wallets, and according to Javelin’s recent report, the five tech giants are dwarfing the reach of the top banks.

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What Google’s Hummingbird update means for marketers

On the eve of Google’s 15th birthday last week, the search giant unveiled an algorithm update that had marketers on their toes on the effect it might have on their Google rankings, leaving some panicking that “SEO is dead.”

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