Luxury Daily

Marketers risk losing brand favorability with non-optimized mobile holiday emails – Luxury Daily

Posted by on October 7, 2011 at 12:45 am

Luxury Daily today – Marketers risk losing brand favorability with non-optimized mobile holiday emails; How to avoid turning the luxury brand into a commodity.

Top 10 luxury branded mobile apps of Q3 – Luxury Daily

Posted by on October 6, 2011 at 12:30 am

Luxury Daily today – Top 10 luxury branded mobile apps of Q3; Affluent consumer holiday spend to increase 7pc per household: American Express, Harrison Group.

Audi revs up mobile offerings with platform-agnostic site, iPad apps – Luxury Daily

Posted by on October 4, 2011 at 12:45 am

Luxury Daily today – Audi revs up mobile offerings with platform-agnostic site, iPad apps; The truth about breaking into China.

BMW Financial Services enables mobile payments with optimized site – Luxury Daily

Posted by on October 3, 2011 at 12:45 am

Luxury Daily today – BMW Financial Services enables mobile payments with optimized site; Chanel ups exclusivity factor with limited-edition No. 5 extension.

Can QR codes work for luxury brands?

Posted by on April 26, 2011 at 1:06 am

Brands have been using QR codes in out-of-home ads, mailers, in-store and catalogs to measure ad efficiency, drive traffic to stores and increase conversions to entice affluent consumers. Whether they are up to snuff is the question.