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Archive for the Marketers Category

15pc of mobile users made a payment in 2013: MEF

Despite the fragmentation of the mobile payment industry, the consumers who are already shopping and engaging with content from their mobile devices are some of the most lucrative consumers for marketers, according to a new report from trade organization MEF.

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How Apple plans to dominate mcommerce – Mobile Marketer

Mobile Marketer today – How Apple plans to dominate mcommerce; T-Mobile bets on mobile banking to further boost subscriber gains.

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Super Bowl mobile ads fizzle as gap grows between utility, innovation – Mobile Marketer

Mobile Marketer today – Super Bowl mobile ads fizzle as gap grows between utility, innovation; Growth rate in mobile ad spending to slow: Gartner.

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Mobile marketers forced to choose between security and convenience – Mobile Marketer

Mobile Marketer today – Mobile marketers forced to choose between security and convenience; New York Times exec: Avoid channel-based thinking in publishing.

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Mobile marketers forced to choose between security and convenience – Mobile Marketer

Mobile Marketer today – Mobile marketers forced to choose between security and convenience; New York Times exec: Avoid channel-based thinking in publishing.

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