Marketers

Valpak’s coupon mailer is refreshed with QR codes

Posted by on October 7, 2011 at 1:45 am

Hallmark Channel is teaming up with Valpak for direct mail sweepstakes that includes a QR code on Valpak’s signature blue envelope containing special offers and coupons.

100pc of retailers to increase mobile investment in 2012: study

Posted by on October 7, 2011 at 1:15 am

All of the largest retailers have mobile in the crosshairs and plan to increase their mobile investment for the upcoming year, according to a new report from BDO USA.

Apple’s Steve Jobs passes away

Posted by on October 6, 2011 at 10:00 am
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Steve Jobs, the man who led Apple to a phenomenal comeback from a near-death experience and went on to change the way consumers live, work and play, passed away Oct. 5 after a long spell of illness.

Overall sales to slow this holiday season, mobile purchases will jump

Posted by on October 6, 2011 at 1:00 am

While retail sales are expected to increase a modest 2.8 percent this holiday season, mobile will play an important role in driving shopping activity and sales, according to a new forecast from the National Retail Federation.

Continued mobile fragmentation presents challenges for marketers: Netbiscuits

Posted by on October 6, 2011 at 12:15 am

A new report from Netbiscuits indicates that fragmentation continues to be a problem in the mobile space, reinforcing the need for retailers and brands to include multiple operating systems as part of their mobile strategy.

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