Marketing

Guess taps mobile, social campaign to drive consumers in-store

Posted by on October 6, 2011 at 1:15 am

Guess Inc. has rolled out a mobile and social promotion that lets young and trendy men and women check-in at its store locations via foursquare to receive a special offer.

How to increase holiday sales using mobile video

Posted by on September 29, 2011 at 1:45 am

Mobile video advertising can be used for a lot more than just branding. The channel can be a vehicle that drives sales for retailers this holiday season.

Showtime sees 3,000 check-ins via foursquare

Posted by on September 28, 2011 at 1:30 am

NEW YORK – Showtime saw approximately 3,000 mobile check-ins when it ran a foursquare campaign that promoted its reality series, “The Franchise: A Season with the San Francisco Giants.”

Showtime sees 3,000 check-ins via foursquare

Posted by on September 28, 2011 at 1:30 am

NEW YORK – Showtime saw approximately 3,000 mobile check-ins when it ran a foursquare campaign that promoted its reality series, “The Franchise: A Season with the San Francisco Giants.”

Inviting opinion pieces on mobile commerce

Posted by on September 27, 2011 at 11:15 pm

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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