Marketing

Can Google make a play in mobile search-based offers?

Posted by on May 17, 2013 at 2:00 am

Google is tying Google Offers into a refresh of its mobile Maps products, pointing to the opportunities and challenges for location-based services to break through the local deals space.

How to break into mobile native advertising – Mobile Marketer

Posted by on May 17, 2013 at 12:30 am

Mobile Marketer today – How to break into mobile native advertising; Heineken incentivizes app usage via augmented reality, contests.

Google beats Apple to market with music streaming as iTunes looks outdated – Mobile Marketer

Posted by on May 16, 2013 at 1:00 am

Mobile Marketer today – Google beats Apple to market with music streaming as iTunes looks outdated; Coca-Cola places mobile at core of digital summer marketing.

Facebook’s play to own the mobile homepage fails, like others before – Mobile Marketer

Posted by on May 15, 2013 at 12:30 am

Mobile Marketer today – Facebook’s play to own the mobile homepage fails, like others before; Metrics give apps a leg-up over mobile Web.

How Starbucks is pushing the envelope with SMS, MMS marketing – Mobile Marketer

Posted by on May 14, 2013 at 12:30 am

Mobile Marketer today – How Starbucks is pushing the envelope with SMS, MMS marketing; Can mobile save the TV star?: ABC launches live-streaming app.

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