While today mobile represents 15 percent of online advertising, by 2015 it will represent 64 percent of all digital ads, according to an executive at Borrell Associates Inc.’s Local Online Advertising Conference. As mobile as a whole grows, local advertisers will drive much of that growth. Borrell projects that local mobile advertising will grow on [...]
Walgreens is seeing much success in using mobile as a means of driving loyalty among its customers by providing choice, control and convenience via the channel. In fact, Walgreens found that an astounding number of consumers are accessing its mobile application and more than half of prescription refills being done via mobile are being done through the scan feature. Additionally, [...]
Although local mobile coupons are effective drivers of foot traffic, the scale is not there yet in terms of national brand adoption, according to a panelist at Borrell Associates’ Local Online Advertising conference. The big coupon buzz about mobile marketing is in browsers versus application, but the local money is still in something as simple [...]
SMS can work with every form of traditional media there is and make it interactive, actionable and trackable, according to a panel at Mobile Marketing Day. The conference was cohosted by the Direct Marketing Association, Mobile Marketer and Mobile Commerce Daily. The panel was moderated by Matthew Valleskey, director of marketing for mobile services at [...]
Mobile Usage Is On The Rise
ComScore Inc. found Samsung to be the top handset manufacturer in the United States, with 24.2 percent market share, while Research In Motion led among smartphone platforms with a 35.8 percent market share.
