Media

Marc Brown Studios drives book sales via mobile apps

Posted by on October 7, 2011 at 1:00 am

Publisher Marc Brown Studios, creator of the Arthur book series, is expanding its products to mobile to give children as many opportunities to read as possible.

CBS exec: Mobile not big enough to sell on its own

Posted by on September 28, 2011 at 1:45 am

NEW YORK – One of the biggest challenges publishers face is figuring out how to monetize mobile content, but according to an executive at OMMA Global, mobile is not big enough yet to sell on its own.

CBS exec: Digital sells scale across platforms

Posted by on September 28, 2011 at 1:45 am

NEW YORK – One of the biggest challenges publishers face is figuring out how to monetize mobile content, but according to an executive at OMMA Global, mobile is not big enough yet to sell on its own.

Barnes & Noble offers free Nook editions to subscribers

Posted by on August 24, 2011 at 1:15 am

Barnes & Noble is giving consumers free Nook Color editions to the magazines they subscribe to, such as Time Inc.’s People, Fortune and Sports Illustrated.

Canadian broadcaster Global TV launches interactive smartphone-to-TV contest

Posted by on December 15, 2010 at 1:15 am

Canadian broadcaster Global Television is interacting directly with viewers via smartphones and enabling mobile commerce through an on-screen mobile bar code campaign.