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Archive for the Media Category

House Beautiful breaks into mcommerce via digital watermarking for advertisers

Hearst Corp.’s House Beautiful magazine is taking its investments in digital watermarking from the past two years up a notch with a new initiative that lets consumers shop from ads.

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HGTV Magazine, Fiat make static pages shoppable via watermarks

HGTV Magazine will be making its Fiat-sponsored “High/Low List” feature shoppable and shareable by adding a digital watermark to its November issue.

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Time Inc.’s All You takes mcommerce efforts up a notch with digital watermarks

Time Inc.’s All You is upping its mobile investments to give consumers more ways to shop from the lifestyle magazine’s content.

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Time Inc.’s All You takes mcommerce efforts up a notch with digital watermarks

Time Inc.’s All You is upping its mobile investments to give consumers more ways to shop from the lifestyle magazine’s content.

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Condé Nast’s Wired tests tablet shopping to build ecommerce strategy

Condé Nast’s Wired is the first publication to try out a new type of mobile commerce from MasterCard that seamlessly lets consumers shop from a digital edition.

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