The next act for Louis K. Gump was tough: where to go after helping build The Weather Channel and CNN into two of three most trafficked mobile destinations nationwide? He did not stray too far from the fold, but he is looking to stretch.
Publisher Marc Brown Studios, creator of the Arthur book series, is expanding its products to mobile to give children as many opportunities to read as possible.
NEW YORK – One of the biggest challenges publishers face is figuring out how to monetize mobile content, but according to an executive at OMMA Global, mobile is not big enough yet to sell on its own.
NEW YORK – One of the biggest challenges publishers face is figuring out how to monetize mobile content, but according to an executive at OMMA Global, mobile is not big enough yet to sell on its own.
Barnes & Noble is giving consumers free Nook Color editions to the magazines they subscribe to, such as Time Inc.’s People, Fortune and Sports Illustrated.
