NEW YORK – A Home Depot executive at the 2013 MMA Forum said that mobile opens an array of opportunities for the company and is an effective way for consumers to shop its 400,000-plus product inventory.
Luxury Daily today – Cartier bolsters bridal marketing with solo app sponsorship; Chanel challenges short consumer attention span with brand film.
Luxury Daily today – 90pc of affluent US consumers use mobile, digital apps: report; What luxury marketers can learn from Dior and Harrods’ partnership.
SAN FRANCISCO – A Walmart executive at the ad:tech 2013 conference said that mobile helps build loyalty between the company and its customers and opens an array of opportunities to deliver a unique shopping experience.
KFC is making it easier for busy consumers to order their favorite meals with a new mobile and Web application that lets users place an order and pay for it using their smartphone.
