Macy’s relies on SMS to drive Labor Day sales
Macy’s is encouraging consumers to shop the latest trends and products during its Labor Day sale through a new SMS initiative.
Macy’s is encouraging consumers to shop the latest trends and products during its Labor Day sale through a new SMS initiative.
Cosmetics brand Smashbox is using mobile bar codes on products to educate consumers about its makeup.
Heinz Ketchup is rewarding consumers with prizes such as a hybrid or a vacation by scanning a mobile bar code on the back of its packaging.
Cake decorating company Wilton is placing mobile bar codes on its packaging and in-store displays to enhance traditional point-of-sale content for its newest treat decorating method.
The Home Depot has rolled out a nationwide mobile bar code program to influence purchase intent in-store and drive consumers to its locations via digitally-enhanced direct mail pieces and print ads.