mobile bar codes

Smashbox drives sales via mobile bar codes

Posted by on October 11, 2011 at 1:00 am

Cosmetics brand Smashbox is using mobile bar codes on products to educate consumers about its makeup.

Heinz Ketchup places mobile bar codes on packaging to engage, reward consumers

Posted by on September 8, 2011 at 1:45 am

Heinz Ketchup is rewarding consumers with prizes such as a hybrid or a vacation by scanning a mobile bar code on the back of its packaging.

Wilton bolsters in-store, online sales via mobile bar codes

Posted by on April 22, 2011 at 1:00 am

Cake decorating company Wilton is placing mobile bar codes on its packaging and in-store displays to enhance traditional point-of-sale content for its newest treat decorating method.

Home Depot rolls out nationwide mobile bar code program

Posted by on March 23, 2011 at 1:15 am

The Home Depot has rolled out a nationwide mobile bar code program to influence purchase intent in-store and drive consumers to its locations via digitally-enhanced direct mail pieces and print ads.

Top 10 Produce connects strawberry growers, consumers via mobile bar codes

Posted by on March 8, 2011 at 1:30 am

Top 10 Produce LLC has launched Locale, a strawberry brand that is traceable to the independent farm that grew the produce by scanning on-package bar codes using mobile devices.

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