mobile bar codes

Macy’s relies on SMS to drive Labor Day sales

Posted by on August 31, 2012 at 1:00 am

Macy’s is encouraging consumers to shop the latest trends and products during its Labor Day sale through a new SMS initiative.

Smashbox drives sales via mobile bar codes

Posted by on October 11, 2011 at 1:00 am

Cosmetics brand Smashbox is using mobile bar codes on products to educate consumers about its makeup.

Heinz Ketchup places mobile bar codes on packaging to engage, reward consumers

Posted by on September 8, 2011 at 1:45 am

Heinz Ketchup is rewarding consumers with prizes such as a hybrid or a vacation by scanning a mobile bar code on the back of its packaging.

Wilton bolsters in-store, online sales via mobile bar codes

Posted by on April 22, 2011 at 1:00 am

Cake decorating company Wilton is placing mobile bar codes on its packaging and in-store displays to enhance traditional point-of-sale content for its newest treat decorating method.

Home Depot rolls out nationwide mobile bar code program

Posted by on March 23, 2011 at 1:15 am

The Home Depot has rolled out a nationwide mobile bar code program to influence purchase intent in-store and drive consumers to its locations via digitally-enhanced direct mail pieces and print ads.

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