NEW YORK – A Home Depot executive at the 2013 MMA Forum said that mobile opens an array of opportunities for the company and is an effective way for consumers to shop its 400,000-plus product inventory.
Outback Steakhouse is cementing its position in the mobile space with an optimized site that intends to build brand awareness and, ultimately, drive traffic to nearby locations.
Hard Rock is aiming to connect with consumers and build loyalty via a new interactive mobile commerce site.
Kate Spade’s Saturday brand is elevating its mobile commerce efforts with a new optimized site that lets fashion-savvy consumers shop the latest trends.
KFC is making it easier for busy consumers to order their favorite meals with a new mobile and Web application that lets users place an order and pay for it using their smartphone.
