Many mobile couponing clients see redemption rates as high as 20 percent or more, and some claim their redemption rates from mobile coupons are eight times greater than their emailed coupons. A little upfront work is needed to build a strong mobile couponing ecosystem. It is not just about slapping a bar code on a [...]
People all over the world at the moment are saying SMS Text Message Advertising is a new kid on the block, however, a little unknown fact is that SMS Text Message Marketing first came on the scene ten years ago in the year 2000, when a free daily newspaper headline service in Finland sent by [...]
More and more business owners are going mobile and utilizing text message and mobile marketing for customer loyalty and product updates. They acknowledge that the low redemption rate of Paper Coupons is a wasteful use of natural resources. This is why Mobile Coupons, which can generate as high as a 20% redemption rate, is a [...]
In the beginning days of green awareness, recycling of limited raw materials was more expensive than being wasteful. And in some cases it is more expensive to use “go green.” Yet, there are some aspects of green marketing that are more than saving the environment-they are also saving companies mass amounts of greenbacks! As someone [...]
A recent article in the Wall Street Journal pointed out how well Method and Seventh Generation did last year with their more expensive, but green, products, in spite of a recession. The companies are even coming out with even more aggressive campaigns in 2010 that leverage their green approach. And companies like Whole Foods, Burt’s [...]
