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Archive for the Mobile Text Message (SMS) Marketing – Legal Category

SMS marketing lesson: One bad apple can spoil the bunch – Mobile Marketer – Legal/privacy

MotoX $299 on Republic Wireless Unlimited 3G Plans The United States Federal Trade Commission has singled out one bad actor that has allegedly been sending out tons of text messages to consumers that have not opted in. Will this hurt the vast majority of SMS marketers who […]

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Americans want to move toward an opt-in paradigm: panelist – Mobile Marketer – Legal/privacy

MotoX $299 on Republic Wireless Unlimited 3G Plans An excellent article outlining the legalities of using text message marketing to advertise your business.  This outlines what we are telling folks all the time — you have to have an opt-in audience (or at least an existing business […]

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U.S. Supreme Court finds employer review of personal text messages reasonable

MotoX $299 on Republic Wireless Unlimited 3G Plans Katharine Parker is co-head of the employment law counseling group at Proskauer By Katharine Parker, Kristen J. Mathews and Gregory J. Couillou On June 17, in a decision authored by Justice Anthony Kennedy, the U.S. Supreme Court unanimously overturned […]

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CTIA CEO: Imposing unnecessary mobile regulation on hypothetical concerns is wrong

MotoX $299 on Republic Wireless Unlimited 3G Plans More than 240,000 applications, 630 different handsets, nearly three dozen handset manufacturers, seven operating systems and currently four national service providers with others building out their coast-to-coast footprints. What is wrong with this picture? The answer, quite simply, is […]

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Another court rules text messaging is subject to the TCPA

MotoX $299 on Republic Wireless Unlimited 3G Plans Businesses desiring to conduct text marketing campaigns need to be aware that a growing number of courts are agreeing with the position of the Federal Communications Commission (FCC) that text messages are “calls” subject to the restrictions of the […]

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