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Text-to-give upheaval threatens to rewrite mobile fundraising

While text-to-give was an early, high-profile mobile marketing success story, recent developments and the availability of other potentially more effective strategies could result in a shrinking role going forward.

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Wells Fargo tests voice command for easier mobile banking

Wells Fargo is testing voice command to see if it will be the next point of growth for mobile banking.

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Meijer pours money into in-store Wi-Fi to bolster loyalty program

After hitting 650,000 downloads of its mobile loyalty application, Meijer is arming its stores with Wi-Fi to increase coupon redemptions and keep shoppers engaged for longer periods of time.

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15pc of mobile users made a payment in 2013: MEF

Despite the fragmentation of the mobile payment industry, the consumers who are already shopping and engaging with content from their mobile devices are some of the most lucrative consumers for marketers, according to a new report from trade organization MEF.

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How Apple plans to dominate mcommerce – Mobile Marketer

Mobile Marketer today – How Apple plans to dominate mcommerce; T-Mobile bets on mobile banking to further boost subscriber gains.

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