Opinion

Getting ready for Apple iOS 5: Platform updates and brands

Posted by on October 5, 2011 at 11:00 pm

If you are in charge of a mobile app or influence decision-making for a brand considering an app, you need to be aware of how platform updates such as the release of iOS 5 affect your plans.

How mobile advertising, content and commerce is changing Brazil

Posted by on September 29, 2011 at 11:00 pm

A breakdown of how Brazilians spend their time while online using their mobile devices shows that most of the time is spent in social media platforms, followed by email, search and news.

Mobile bifurcates into two distinct advertising practices

Posted by on September 28, 2011 at 11:00 pm

The current mobile advertising landscape has bifurcated into two separate and distinct advertising practices.

Amazon tcommerce: Cloud meet mall

Posted by on September 27, 2011 at 11:00 pm

With the launch of Amazon’s new Android tablet, will the retailer’s signature one-click checkout meet portable desire and allow for an optimal commerce experience for the impulse shopper on the go?

Are you abusing mobile marketing?

Posted by on September 26, 2011 at 11:00 pm

While we all like to focus on the more innovative applications of mobile – LBS, QR codes, augmented reality – the truth is that the bulk of mobile marketing activities have been SMS-driven.

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