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Archive for the Payments Category

Text-to-give upheaval threatens to rewrite mobile fundraising

While text-to-give was an early, high-profile mobile marketing success story, recent developments and the availability of other potentially more effective strategies could result in a shrinking role going forward.

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Greggs ditches tradition with loyalty, payments app

Greggs, one of the largest bakery chains in Britain, is testing a new mobile rewards application that merges its loyalty program and payments to update traditional in-store processes.

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Why is public transportation ticketing taking so long to go mobile?

With widespread agreement over mobile’s significant benefits for public transportation, the news that New York’s Metropolitan Transit Authority will not adopt mobile until the end of the decade begs the question: Why is it taking so long for public transportation systems to mobilize?

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Removing omnichannel commerce friction will spur mobile payments growth: Forrester

NEW YORK – A Forrester Research analyst at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference said mobile payments in the United States will grow more slowly than anticipated through 2018, with interest continuing to increase about 5 percent per year.

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Citi exec: Mobile payments evolving into smart device utility

NEW YORK – As mobile use continues its upward spiral, mobile payments will be seen as part of the normal milieu, such as credit cards are now, and the mobile payment function will become a smart device utility instead of an application, according to a Citi executive at Mobile FirstLook: Strategy 2014.

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