Google is digging for mobile gold with a series of enhancements for Google Wallet that put the mobile payments solution into more direct competition with PayPal and Apple, but do not address its limited availability.
PayPal is offering to waive processing fees and provide free marketing to merchants as it looks to play a bigger role in how mobile and digital technology are transforming in-store purchasing. Competitors Square and Groupon are also making similar plays to win over merchants.
Outdoor gear and apparel retailer Moosejaw Mountaineering is seeing up to 70 percent of in-store transactions taking place via iPod touch devices used by store associates to interact with customers in the aisle.
With Google Wallet’s head having recently left the company and speculation rampant that a rumored plastic Google Wallet card has been canceled, new questions are arising about just how well the search giant’s foray into mobile payments is faring.
Modell’s Sporting Goods is leveraging mobile in its stores to enable store associates to get out from behind the cash register and help customers on the floor complete a purchase.
