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Archive for the Placecast Category

Best Buy drives foot traffic to locations via geofencing campaign

Best Buy is working with Placecast and SocialVibe on a new geofencing mobile effort that rewards consumers when they participate.

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Kiehl’s exec: 73pc of opt-in customers make a purchase after receiving a text alert

An executive with Kiehl’s said that 73 percent of customers who opted-in to receive location-based text alerts made a purchase after receiving one of these messages during a Mobile Commerce Daily webinar yesterday.

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Location a place for loyalty retention: Placecast exec

NEW YORK – Location is a crucial part of accurately targeting a mobile consumer and it can also be used to push out mobile rewards.

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Location a place for loyalty retention: Placecast exec

NEW YORK – Location is a crucial part of accurately targeting a mobile consumer and it can also be used to push out mobile rewards.

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Google expands Offers internationally with DailyDeal buy

Google is further cementing its mobile commerce strategy through the acquisition of German daily deals site DailyDeal.

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