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Archive for the QR codes Category

MAC Cosmetics crafts mobile campaign to drive sales

MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program

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Denny’s boosts QR code, augmented reality strategy with social campaign

Restaurant chain Denny’s is continuing to rely on augmented reality and QR codes with Warner Bros. movie “The Hobbit” this holiday season with a campaign that integrates social media.

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Walmart, Mattel boost QR code-driven toy sales with more locations

Mattel and Walmart are ramping up a QR code-driven virtual toy store program first introduced last year with more locations around Canada to help commuters shop for gifts this holiday season.

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PayPal backs QR codes for real-world dominance as online competition grows

PayPal’s decision to support QR codes for mobile payments reflects the technology’s ubiquity while cementing the company’s aspirations to transfer its online success to bricks-and-mortar transactions.

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H.I.S. jeans simplifies online purchases via QR code-enabled payments

H.I.S. jeans is making it easy for shoppers to pay for online purchases by scanning a QR code with their smartphone.

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