QR Codes

QR codes: The key to loyalty and payments?

Posted by a MCD columnist on March 21, 2013 at 11:00 pm

There has been discussion around Square’s round of funding and how there is a battle going on over control of the point-of-sale (POS)—and it is not only about payment.

Franck Muller connects print, social media via QR code – Luxury Daily

Posted by Staff reports on March 15, 2013 at 12:00 am

Luxury Daily today – Franck Muller connects print, social media via QR code; Why Bulgari’s legal issues will not damage its reputation.

Rita’s Italian Ice harnesses power of mobile to build loyalty club

Posted by Rimma Kats on March 14, 2013 at 1:45 am

Rita’s Italian Ice is using QR codes and a mobile application to promote the company’s annual Free Ice day, as well as build up its new loyalty club.

Adspace Digital Mall Network implements NFC to bolster consumer interaction

Posted by Rimma Kats on March 13, 2013 at 1:15 am

Adspace Digital Mall Network has teamed up with Blue Bite to install near field communication technology into 140 malls and interact with shoppers in a new way.

Yogurtland leverages mobile to drive trial for new flavors

Posted by Chantal Tode on March 6, 2013 at 1:30 am

Frozen yogurt chain Yogurtland is taking a big scoop of mobile for its new Flavor Quest promotion that includes a new smartphone application and in-store QR codes.