While today mobile represents 15 percent of online advertising, by 2015 it will represent 64 percent of all digital ads, according to an executive at Borrell Associates Inc.’s Local Online Advertising Conference. As mobile as a whole grows, local advertisers will drive much of that growth. Borrell projects that local mobile advertising will grow on [...]
A Simon Malls executive said that SMS plays a key role in the company’s overall initiatives with more than half of its online subscribers opting into the company’s mobile club. During the “Holiday Mobile Marketing: Lessons Learned, Surprises and Best Practice for 2011” webinar, panelists discussed how the 2010 holiday season marked a turning point [...]
The United States Federal Trade Commission has singled out one bad actor that has allegedly been sending out tons of text messages to consumers that have not opted in. Will this hurt the vast majority of SMS marketers who play by the rules? The FTC has filed an action in federal court seeking to shut [...]
Mobile Usage Is On The Rise
ComScore Inc. found Samsung to be the top handset manufacturer in the United States, with 24.2 percent market share, while Research In Motion led among smartphone platforms with a 35.8 percent market share.
Forrester Research’s largest annual survey of Americans’ technology adoption finds that 73 percent of the 37,000 respondents claim the mobile phone is the electronic device they use the most. Fifty-eight percent said the second-most-widely-used device is their desktop PC and 56 percent said printers are the third-most-used device. The report also makes clear the generation gap [...]
