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Archive for the Mobile Text Message (SMS) Marketing – Industry Data Category

Mobile’s share of digital advertising to quadruple over next four years: Borrell exec – Mobile Marketer – Research

MotoX $299 on Republic Wireless Unlimited 3G Plans While today mobile represents 15 percent of online advertising, by 2015 it will represent 64 percent of all digital ads, according to an executive at Borrell Associates Inc.’s Local Online Advertising Conference. As mobile as a whole grows, local […]

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SMS key factor in successful mobile holiday campaign execution: Simon Malls exec – Mobile Marketer – Webinars

MotoX $299 on Republic Wireless Unlimited 3G Plans A Simon Malls executive said that SMS plays a key role in the company’s overall initiatives with more than half of its online subscribers opting into the company’s mobile club. During the “Holiday Mobile Marketing: Lessons Learned, Surprises and […]

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SMS marketing lesson: One bad apple can spoil the bunch – Mobile Marketer – Legal/privacy

MotoX $299 on Republic Wireless Unlimited 3G Plans The United States Federal Trade Commission has singled out one bad actor that has allegedly been sending out tons of text messages to consumers that have not opted in. Will this hurt the vast majority of SMS marketers who […]

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Smartphones now used by 1 in 4 US mobile subscribers – Mobile Marketer – Research

Mobile Usage Is On The Rise

ComScore Inc. found Samsung to be the top handset manufacturer in the United States, with 24.2 percent market share, while Research In Motion led among smartphone platforms with a 35.8 percent market share.

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Mobile phone ranked most used electronic device: Forrester – Mobile Marketer – Research

MotoX $299 on Republic Wireless Unlimited 3G Plans Forrester Research’s largest annual survey of Americans’ technology adoption finds that 73 percent of the 37,000 respondents claim the mobile phone is the electronic device they use the most. Fifty-eight percent said the second-most-widely-used device is their desktop PC and […]

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