By Chantal Tode
January 23, 2013
Popular slow cooker brand Crock-Pot has introduced its own voice-activated mobile application to make creating a meal even more convenient by enabling users to easily access 250 recipes.
The Crock-Pot is already about convenience, with users able to mix together a few ingredients, turn on their slow cooker and hours later be able to enjoy a home-cooked meal. The new Crock-Pot Recipes app for iOS devices is designed to enhance use by providing quick access to recipes for main dishes, soups, stews and more.
It speaks to many solutions, including a tasty home-cooked meal thats ready when Mom gets home from work or the kids come home from practice, he said.
The Crock-Pot Slow Cooker is the original slow cooker and the No. 1 brand in the U.S. As the market leader, its important that the Crock-Pot brand develop its own recipe app to serve up delicious recipes slow-cooked to perfection.
The app was developed by Publications International Ltd., which also created the iCookbook app. The recipes were created and tested by Crock-Pot kitchen experts.
The Crock-Pot brand is 40 years old and continues to enjoy popularity with families for its convenience. More than 64 million households own a Crock-Pot, according to the company.
The new Crock-Pot app has several features, including My Recipe Box, which enables users to manually add their own slow-cooker recipes so they can keep track of all of their favorites in one place; a Tips and Techniques section with how-to videos on how to maximize their use of their Crock-Pot, and the ability to share recipes with family and friends via Facebook or email.
Additionally, the app features iCookbooks hands-free Voice Command technology, enabling users to advance preparation instructions without having to touch their devices screen.
The Prepare function shows the recipe prep steps in a large flashcard-style display, allowing users to prepare the recipe without placing their device in the cooking area.
All of the recipes can be searched for in a number of different ways and every recipe includes an accompanying photo.
Free downloads of new recipes are available each month through the in-app store so that users can create a recipe collection to fit any occasion.
Crock-Pot Recipes is the third app to be built on the iCookbook platform. Other apps include Johnsonville Kitchens, Butterball Cookbook Plus and iCookbook: Diabetic.
The Crock-Pot brand and Publications International have a number of promotions planned to increase consumer awareness of the app. In addition to traditional advertising, promotions will include social media and in-pack, on-pack and near-pack messages.
The Crock-Pot Recipes app can be found in the Food Drink section of the Apple App Store for $3.99.
Nobody knows slow cooking better than the Crock-Pot brand, the leader in slow cooking for 40 years, Mr. Croft said. Weve learned that the slow cooker consumer really wants a great variety of slow cooker recipes, and weve delivered with 250 rigorously tested and proven slow cooker recipes from the brand they trust, Crock-Pot.
Chantal Tode is associate editor on Mobile Marketer, New York