Feb 12
22
By Staff reports
February 22, 2012
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JCPenney strengthens mcommerce efforts via new ad campaign
Department store chain JCPenney is promoting its new fair and square pricing, as well as ramping up its mobile commerce strategy via a new advertising campaign.
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MT Bank expands mobile banking for business clients
Financial institution MT Bank Corp. has rolled out a line of mobile services to help its business clients conveniently manage their finances while on the go.
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Heals aims to increase sales via mobile site
Furniture, lighting and home accessories store Heals has introduced a mobile commerce-enabled site that lets consumers search, browse and buy from its inventory.
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Speed generates 45pc of digital bids via mobile
Cable network Speed used SMS to let users place bids during a televised automobile auction.
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Trump bolsters CRM through mobile presence Luxury Daily
Luxury Daily today Trump bolsters CRM through mobile presence; Neiman Marcus launches multichannel Louboutin anniversary campaign for social interaction.
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10 hard-won lessons from 2011 to use in 2012
A lot of 2012 predictions are great, and they help guide strategy. But if you are in the trenches, trying to execute against your customers key performance indicators, well, strategy-schmatejy.
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Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/DP5-oCmMjvI/12170.html
