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MasterCard strengthens mcommerce presence with mobile rewards push

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MasterCard strengthens mcommerce presence with mobile rewards push
MasterCard is letting cardholders earn rewards and receive special offers via a new partnership with shopkick.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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AW burger chain drives 20pc increase in revenue with mobile coupon
AW quick-service restaurants drove a 20 percent in revenue this spring via a mobile coupon offering recipients a free burger.
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The Melting Pot marries social and mobile via Foodspotting partnership
Restaurant franchise The Melting Pot is driving foot traffic with a national campaign that rewards consumers with prizes for snapping pictures of their favorite dishes.
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Viggle continues mobile rewards push with Android app rollout
Viggle has expanded its presence to Android devices in an effort to reach as many users as possible and reward them when they check-in to their favorite TV shows.
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Fontainebleau uses QR codes, Instagram to boost pool party interaction Luxury Daily
Luxury Daily today – Fontainebleau uses QR codes, Instagram to boost pool party interaction; Cartier, Ferragamo ramp up global marketing through New York Times China.
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SMS bridges online and offline worlds
Sometimes it seems as though the online world and the real world are two separate places and two separate states of mind.
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