This article does a great job of showing how using SMS short codes and auto-responses can help turn a static billboard advertisement into something actionable and interactive.

ovieHatch uses mobile to make billboard campaign actionable – Mobile Marketer – Advertising.

If you do any kind of print advertising, you know that it is a ‘static’ ad — nothing can change once the printer starts rolling .  By adding a keyword/short code auto-response feature to your ad, you can change your responses daily, weekly, etc. so that you can always have something create or different feeding back to your customers.  Using text messaging turns your static ad into something actionable and interactive.

Get started today with a free trial, or contact us and we can have a complete turnkey plan in place for you within 24 hours!

Tags: advertising, billboard, green marketing, interactive ad campaign, retail, retail marketing, sms text marketing, static ad copy, text advertising, text message marketing

This entry was posted on August 17, 2010 at 6:05 AM. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

Posted in Mobile Text Message (SMS) Marketing Mobile Text Message (SMS) Marketing - Tips & Tricks by PPAdmin No Comments Yet