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Omega aims for increased visibility via Android app

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Omega Android app

Omega Android app

BMW pushes social history via 10M Facebook fan effort
BMW is pushing a new Facebook application that offers an automaker-themed infographic about users’ habits and encourages follows on the German automaker’s family of pages as a gift to its more than 10 million fans.
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Audemars Piguet hooks super-affluents with heliport marketing
Swiss watchmaker Audemars Piguet is using the highly-trafficked 34th Street Heliport in New York to hook super-affluent consumers who use the private jet terminal with what it calls a custom “domination program.”
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Four Seasons Santa Fe hits high note with opera package
In a move to hopefully entice artsy visitors, Four Seasons Resort Rancho Encantado Santa Fe is providing an opera lover’s package offered exclusively at this property.
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Out-of-home ads add luster to ultra-luxury automaker image
Many ultra-luxury automakers rely on consumer-attended events and displays to raise awareness for new model lines. However, out-of-home ad placements can also reach an affluent audience without diluting a brand image and for a longer period of time.
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Harrods bridges generational gap with youth-oriented in-store festival
London-based retailer Harrods is continuing to target younger consumers by creating a series of events that culminate in a fashion and music festival this weekend.
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Omega aims for increased visibility via Android app
Watchmaker Omega is increasing visibility by offering Android users a chance to interact with the brand via mobile through its first device application.
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Mercedes, Herms, Armani and Nordstrom – News briefs
Today in luxury marketing – Mercedes aims to oust BMW as top luxury brand; Has the Herms Birkin bag lost its appeal?; Giorgio Armani to dress Batman; Nordstrom opening at Rideau Centre in Ottawa.
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In search of the luxury branded money manager
Money management is an austere business, especially the high-net-worth brand. High-net-worth – or HNW – managers cater to an identical clientele as luxury conglomerates PPR, Richemont and LVMH, but have failed to emulate those companies and their marketing tactics.
Click here to read the entire story on Luxury Daily

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