Real Estate

Text message marketing for real estate agents is the perfect ‘green’ solution.  It eliminates the hassle of printing and maintaining your flyer box.  By using text message short codes and keywords, you can easily provide digital flyers for real estate buyers.

Here’s an example:

  • A person drives by a property and sees a For Sale sign with the short code and keyword listed (example:  Text HOME123 to 69302)
  • The person then texts the keyword to the short code
  • They receive an automated response (Ex: 54 Meadowhawk: 4 bed/7bath. Great entertaining home!  Call Rob:  702-555-1212  Full MLS: http://bit.ly/cN6l4u.)
  • The real estate agent has now obtained the cell phone number of the person inquiring, and the person has now opted in to receive future information from this real estate agent.

Benefits of Text Message Marketing in Real Estate

With real estate text message marketing through a company like Pocket-Promo.com, the agent gains the following benefits:

  • A system that is working for them while they eat, sleep, or close other sales
  • Can deliver a link to the full MLS listing or custom digital marketing flyer
  • Collect the cell phone number of every user so that they can reply to them in person
  • Allows for instant changes to the response message (unlike printed marketing materials)
  • Is far more cost effective than print (about 7¢ per message compared to 20¢ per printed flyer)

Current ‘Green’ Solutions Aren’t Sufficient

Current green solutions are available by way of voice recordings or short distance radio broadcasts, but these methods of advertising have the following limitations:

  • They don’t permit the perspective buyer to save the information
  • They don’t provide pictures
  • The agent doesn’t get to collect the buyer’s contact information

 

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