MMS and SMS are becoming the technologies of choice for retailers and major brands that are seeking effective ways to connect with their consumers on mobile in a timely, relevant, personalized and unobtrusive way.

By leveraging MMS and SMS, brands can reach nearly 95 percent of mobile phone subscribers on both smartphones and non-smartphones alike.

Steve Madden is testing and using SMS and video messaging to:

• Give customers the ability to see the latest styles, see video look books of the upcoming season’s fashions, get exclusive music content and videos from the Steve Madden brand, receive coupon codes, get style tips and more

• Increase in-store traffic and conversion

• Drive online and mobile commerce

• Build a mobile database

• Build one-to-one relationships with customers

• Reach consumers anytime, anywhere

• Make it easier to research and shop

“Most people do not leave their homes without their mobile phone,” Andrew Koven, president of ecommerce and customer experience at Steve Madden, New York  said. “It’s the most personal, timely and intimate medium for communicating with consumers and a powerful way to reach people anywhere, anytime.”

Steve Madden tests MMS as discovery and purchase mechanism – Mobile Marketer – Messaging.

Tags: Andrew Koven, James Citron, Messaging, MMS, mobile, mobile alerts, mobile marketing, mobile messaging, mobile retail, Mogreet, pocket-promo, SMS, sms text messaging, Steve Madden, Text Messaging, texting for retail

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Posted in Mobile Text Message (SMS) Marketing by PPAdmin No Comments Yet