Luxury Daily today – Brian Atwood engages fans via month-long Instagram campaign; Luxury goods revenues to grow 50pc faster than global GDP: Bain.
Luxury Daily today – What are luxury marketers missing on mobile Web?; Versace eyes millennials with Versus Web launch.
Applebee’s is enticing consumers to visit its locations through a new location-based mobile advertising campaign that incorporates menu items, a store locator and gift cards to bolster engagement.
Luxury Daily today – Christopher Ward aims for mobile sales via QR code; Jimmy Choo ups brand desirability with Hollywood Reporter content partnership.
Luxury Daily today – 3pc of affluent women buy apparel via mobile: study; Donna Karan aims for fragrance sales via social personality quiz.