According to a Google study, 61 percent of users said if they did not find what they were looking for right away on a mobile site, they would quickly move on to another site.
With so many options, it is often impossible for consumers to feel that they have adequately evaluated, compared and selected the right products from what is available. Marketers are now seeing a decline in brand loyalty because consumers are becoming less sure of their buying decisions.
This is the first article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.
QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.
When retailers are looking at the build versus buy scenario, the decision quickly boils down to economics.