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5 tips to creating a better mobile landing page

Published on May 22, 2013 By a MCD columnist

According to a Google study, 61 percent of users said if they did not find what they were looking for right away on a mobile site, they would quickly move on to another site.

Reaching the fastidious mobile consumer

Published on May 21, 2013 By a MCD columnist

With so many options, it is often impossible for consumers to feel that they have adequately evaluated, compared and selected the right products from what is available. Marketers are now seeing a decline in brand loyalty because consumers are becoming less sure of their buying decisions.

Steps to take while envisioning a mobile presence

Published on May 20, 2013 By a MCD columnist

This is the first article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.

7 deadly sins as applied to QR codes

Published on May 19, 2013 By a MCD columnist

QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.

Getting to mobile commerce: The build vs. buy decision

Published on May 16, 2013 By a MCD columnist

When retailers are looking at the build versus buy scenario, the decision quickly boils down to economics.